Cobault was founded by the current CEO, Carson Bradbury as an independent software producer focusing on disrupting the Sales Force Automation (SFA) software market.

After working with Teacher Customers from financial plc's to high technology silicon chip multi-nationals, Cobault's Account Manager application has been launched to bridge the gap between existing Contact Management software (ACT, Goldmine, Maximizer etc.com etc), front-end CRM functionality and large-scale (high-end/high-cost) SFA tools (e.g. Siebel).

The company is still privately owned, pre-IPO and continues to foster an agile start-up culture. Companies have selected Account Manager as their underlying sales management software foundation in order to improve productivity and sales focus whilst reducing software costs and improving profitability.

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