Category Archives: Business

Benefits not features

It must be one of the most often quoted ‘Marketing Maxims’ but how many people actually take the time to step back fully and apply the maxim to their business and their marketing mix? What does it really mean anyway? … Continue reading

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The Elevator Pitch

I’m often asked what makes a good elevator pitch and generally I respond with a question. Not the smoothest tactic around, probably, but if the person asking me the question is willing to engage, the process of answering my question … Continue reading

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